About us

The GREENERIA project is the result of a long journey and the beginning of a new adventure.

It all started in Turin in 2007 when the first activities by Studio Greengrass and the Greengooo! Network   bring us into contact with companies, professionals and researchers in a wide range of green economy sectors across Italy. In the first few years we gained extensive knowledge of the potential of Italian-made, high quality, environmental excellence so we start describing it to the public and to business operators on our web magazine Greenews.info, now a reference point among other news websites.

Then the economic crisis broke out and many were fighting a battle for survival. In 2010 we created Associazione Greencommerce, the network’s not-for-profit branch, to generate “critical mass” and more visibility. The association identified and gathered companies, craftsmen, professionals, authorities and other organisations with a common goal to illustrate to the general public and to institutions how an environmentally friendly production and distribution process, along with informed purchases, can benefit the community.

In 2013 the centennial architectural and building experience of the Gandiglio family gave birth to Greengrass Srl, a limited company specializing in environmentally friendly building renovation. It started up with the refurbishment of the network’s new headquarters in a XIX century rural building, based in the Unesco site of Langhe-Roero and Monferrato, that became the first national case study in the GBC Historic Building sustainability protocol and involved several producers and eco-designers within our Association.

This led to the GREENERIA format, a total-green-economy project that reaps the full benefits of our 10-year experience and relationships to develop innovative communication and product experience, both online and offline.

The vision of the project’s founder and coordinator, Andrea Gandiglio, aims at stimulating an “environmental reconstruction of the universe”, by replacing everyday products and services with higher quality and more environmentally friendly equivalents. Just like his great-uncle Ugo Pozzo contributed to the “futurist reconstruction of the universe” with Fillia, Balla and Depero in the 1920s. Then, the future was represented by the machine, speed, the megalopolis. The future we want today is made of environmental and social sustainability, slow mobility, renewables, organic farming. It’s the future of circular green and blue economy, that has to be built by radically changing the old production and distribution models to the advantage of shorter, integrated and efficient supply chain, based on value, not just on price.